Better
Planet Paper.
Premium, clean household paper products made from sustainably sourced bamboo.
Better
Planet Paper.
Premium, clean household paper products made from sustainably sourced bamboo.
Committed To Reel Change
Single-use paper products are essential for our everyday lives, so we reimagined what paper could be and set out to make more sustainable paper goods. We tirelessly tested and designed each toilet paper and paper towel roll without virgin wood pulp or plastic packaging.
Sustainability Without Sacrifice
Sometimes green goods get a bad rap, but we believe you shouldn’t have to sacrifice quality to care for the earth. We engineer each roll to be super soft, strong, and durable while using only earth-friendly recycled fibers and bamboo fiber for an experience you (almost) won't believe.
Sustainability Without Sacrifice
Sometimes green goods get a bad rap, but we believe you shouldn’t have to sacrifice quality to care for the earth. We engineer each roll to be super soft, strong, and durable while using only earth-friendly recycled fibers and bamboo fiber for an experience you (almost) won't believe.
Plastic-Free
Packaging
Our bamboo toilet paper and recycled paper towels come in 100% plastic-free packaging that is recyclable and compostable.
FREE of Dyes & Inks
Premium, durable paper goods - without any of the added nasty stuff like bpas, inks, harmful chemicals, dyes, or fragrances.
SUSTAINABLE PAPER
We use FSC-certified recycled paper and bamboo wood pulp to make our paper, so no more trees are cut down for our recycled and bamboo paper products.
Carbon Neutral Freight Shipping
Our freight shipping practices produce a net-zero amount of carbon dioxide emissions.
Discover Soft,
Sustainable Paper
Zero trees. Zero plastic. Zero compromises.
Wiping out climate change - together.
It takes a village to make a big difference. That’s why we created Reel with community in mind. From our smart, streamlined designs to our ultra-convenient shopping experience, we created Reel to be more than just a paper product. It’s a lifestyle upgrade you’ll be proud to share with your friends and loved ones.